Business Across Borders History of Colonial India

Question: Discuss about the Business Across Borders for History of Colonial India. Answer: Introduction: The Company Cotton On had commenced in the year 1991 in Geelong, at Victoria. In the recent years it has emerged as one of the most prosperous companies in the industry with the expansion of its branches in Malaysia, Hong Kong, India, and USA. Having established more than 1300 stores all across the world in about 17 countries, the company aims at providing the innovative and reasonable value added services to its customers. Chain Management: Operational, production and Distribution supply. The Cotton On sets its major focus upon the quality of the product and the young team members of the company and the store in India remain very enthusiastic in making the customers satisfied which is one of the major strategies of the firm (Turker and Altuntas 2014). As per the records, the company has reported a growth rate of 20% since the year 2009. The ability of the Cotton On group to provide quality products at cheaper rates is the major secret behind their success. They have various pricing strategies like psychological pricing, promotional pricing. In order to publicize its brand, the company started giving advertisements in the buses and other public places via posters and mannequins. The organization always remains concerned with the new arrivals in order to meet the changing demands of the consumers. Cotton On group has much concerted or determined and long term supplier relationships; approximately 88% of the orders of the company are sourced from China, Bangladesh and other Asian countries. It is also expanding and strengthening its terms with the raw materials suppliers. The company in merger with the smallholders is getting engaged in developing its own cotton plantations, and this in turn would increase its social and economic advances thereby making their brand much more reliable and strong. One of the most important factors that help in the enhancement of the companys progress is the sharing of the information about the products with the customers through various means (Xue et al. 2016). The company invests more on the design of the product and the store, product distribution and guaranteed quality of the goods hat it manufactures. It specializes in a wide variety of brands such as the Cotton On Body, Typo, T- Bar, Cotton On Kids, Factorie, Free and some other brands that serve consumers belonging to different ages and with varied preferences. The brands such as Cotton On kids and Supre are gaining much prominence in India. Ethical sourcing by placing extensive value upon the supplier base and working closely with the suppliers is one of the main tenets of the company (Woll 2014). Ethical production and distribution are the chief factors of the organization. The company has ensured long term partnerships with India having the share of 2.32 % in terms of supply and one of the major partners of the Cotton On Group. The suppliers of the company form the backbone of Cotton On Group (Gupta 2015). Justified working hours, a strict no to discrimination and labor harassment, a valid business license and safe working conditions make the production and distribution processes of the company ethical. The Cotton On Group tries to reduce the cost of the air freights for sustainable transportation and distribution, therefore now it is placing more focus upon transportation of the goods by sea as it will lower the cost of distribution and supply and ultimately will help the company to maintain its pricing strategy (Perry et al. 2014). The company lays more focus upon the recycling of materials and pays considerable importance to the environmental policies and standards; all the waste materials such as the plastic, cardboards and metals that can cause harm to the environment undergo a recycling process and in addition to this the distribution centers of the organization follow diligently the norms or the European standards for exhaust emissions (Pogutz et al. 2013). Conclusion: Thus, it is noticeable that thorough training rendered to the employees, planned calibration of the products and machinery , effective administration of the overall operations of the firm together have enabled the company to form a strong base in the country and worldwide. References: Gupta, B., 2015. THE RISE OF MODERN INDUSTRY IN COLONIAL INDIA. A New Economic History of Colonial India, p.67. Perry, P., Fernie, J. and Wood, S., 2014. The international fashion supply chain and corporate social responsibility. Logistics and Retail Management, 4th edition, Kogan Page, London, pp.77-99. Pogutz, S., Micale, V. and Winn, M., 2013. Corporate environmental sustainability beyond organizational boundaries: market growth, ecosystems complexity and supply chain structure as co-determinants of environmental impact. Journal of Environmental Sustainability, 1(1), p.4. Turker, D. and Altuntas, C., 2014. Sustainable supply chain management in the fast fashion industry: An analysis of corporate reports. European Management Journal, 32(5), pp.837-849. Woll, C., 2014. Cotton: The Fabric that Made the Modern World, by Giorgio Riello: 2013. Cambridge: Cambridge University Press. Review of International Political Economy, 21(5), pp.1133-1135. Xue, C.H., Jia, S.T., Zhang, J., Tian, L.Q., Chen, H.Z. and Wang, M., 2016. Preparation of superhydrophobic surfaces on cotton textiles. Science and Technology of Advanced Materials.